85%
of AI
products
fail.
It's not technology.
It's not your team.
It’s your PROCESS.
Snowball Sprint
A framework for building AI products
your customers want to buy™
Idea → Working Application.
Your data.
Tested with your customers.
Validated ROI.
In 3 weeks.
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Discover high-impact AI use cases that solve real customer problems. We map opportunities across your business, prioritize by value and feasibility, and identify where AI creates genuine competitive advantage.
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Validate before you build. We pressure-test your concept against data availability, technical feasibility, ROI potential, and prediction risk. Most AI projects fail because they skip this step. We specialize in it.
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We build a working AI application with a thin slice of your real data — in days. Then we test it with your customers and iterate rapidly until we hear "This is fantastic! When can I have it?"
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Expand what's proven. We deliver a working application your stakeholders and the board can try for themselves. Then help you add more data, harden infrastructure, and ship to production when you're ready. Zero guesswork. Execution on validated demand.
Why We Don't Build POCs
Typical AI POC
Built on sample data. Tested by internal stakeholders. Designed to prove "AI model works" — then dies after the demo. A slide deck and a pilot that never scales.
“Fake” Sample Data
Validates AI Model Works
Tested Internally
Demo Only
Snowball Sprint
Built on your actual data. Validated with your customers. Validates use case, ROI, and prediction risk — designed to scale to production. A working application you can defend to your board.
“Thin Slice” of your Actual Data
Validates Use Case + Data + Risk + ROI
Customer-Proven Business Impact
Ready to Scale to Production
No junior contractors. No bait-and-switch.
You get the expert who wrote the book (6 of them).
Greg Nudelman
16 years in AI
34 AI Transformations - $500M Impact
6 Books - #1 Amazon New Release
18 Countries - 120 Keynotes & Workshops
TRUSTED BY
"Greg doesn't just talk about innovation—he gets his hands dirty to make it happen. He shepherded the first production-ready POC with multiple agents and laid the foundation for Sumo's AI direction. If you get the chance to work with Greg, take it."
— Brandon Borodach
Field CTO, Abstract Security
"Greg can transform a simple idea into a state-of-the-art experience. Greg's laser focus on users and letting them decide good from bad differentiates him... His in-depth understanding of technology stacks positions him into the most needed leadership space between designers and developers."
— Tejaswi Redkar
CEO & Founder (former Cisco, AppDynamics, Sumo)
"Greg consistently pushes boundaries—not just in design, but in validating AI product-market fit directly with customers to ensure every feature solved a real-world problem. I'd work with him again in a heartbeat."
— Catherine Davis
VP Product Management, Addigy
"Greg consistently works to advance practical, customer-focused solutions. His work on RAG file creation significantly improved the quality of multi-agent responses, making our AI-powered tools more reliable and useful for end users."
— Steve Berube
Technology Leader, Sumo Logic
Let’s Talk
In 30 minutes, we’ll talk through your AI challenges and see whether Snowball Sprint is the right fit. No pitch — just an honest conversation.